Amazon has more than 800 people working on what sound like videoconference gadgets on wheels, but it isn’t sure that customers want them.
Apple has spent nearly a decade and untold billions of dollars starting, retreating from and repeatedly reworking a project to develop a car that may never hit the roads.
Google and Facebook continue to spend billions buying and building fancy complexes when no one is confident about the post-pandemic needs of in-person office work.
We want successful companies to tinker with expensive projects, even if they don’t pan out. Wandering and stumbling is how invention happens. But that may not