Business Standard

For Nomura's shoe-leather sales force, an uncertain future after Covid-19

The crisis has only deepened concerns about the viability of Nomura's business model, which is more reliant on retail broking than rivals

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Investors like Sawamoto can mean big business. Japanese households hold a staggering 1,903 trillion yen ($17.8 trillion) in assets, around half of which is in cash or in bank savings.

Reuters
For years Nomura Holdings Inc has relied on an army of retail salespeople to peddle stocks and bonds to investors sitting on one of the world's largest pool of household savings, generating revenue even in the bleakest of markets.
But since the Covid-19 pandemic put a stop to in-person sales calls, Japan's biggest brokerage has lost a key advantage and its 7,000-strong sales force now faces an uncertain future.
The crisis has only deepened concerns about the viability of Nomura's business model, which is more reliant on retail broking than rivals. It's also being squeezed as online brokerages draw younger investors.
For the
Topics : Nomura

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