For Warner Bros, a 'cinematic universe' built of Lego bricks

Both ramp up promotion for their third film together, The Lego Ninjago Movie

Lego and Warner Bros. Entertainment seem to be perfect partners: One is a multinational toy company in search of expansion, and the other is a global entertainment giant looking for more content.

But as both ramp up promotion for the September release of their third film together, “The Lego Ninjago Movie,” some are wondering whether the cinematic landscape is cluttered with too many Lego bricks.

“The Lego Movie” was a surprise smash in 2014, costing about $60 million to make and collecting $469.2 million worldwide. A sequel to that film is planned for 2019. But a related follow-up to the