Freedom vs habits: Research tracks what people are willing to do for planet

The high cost of electric vehicles has put many off buying them in the past, but their sales rocketed in 2021, when the UK government's ban on selling fossil-fuelled cars by 2030 was announced

An opinion poll carried out just before the 2021 UN climate conference COP26, found that 79% of UK respondents “would accept stricter rules and environmental regulations” imposed by their governments. And yet 44% “don’t think [they] really need to change [their] habits”.

This might suggest that few people are really willing to make significant lifestyle changes to save the planet. Alternatively, perhaps people simply understand the limited difference that personal behaviour can make in a country where 87% of home heating systems use gas and flights are significantly cheaper