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From KPMG to Cathay, China warns global CEOs to fall in line on Hong Kong

Cathay, Hong Kong's flagship airline, has become a symbol of what happens when a company is judged to have crossed China's red lines

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People gather at a public park ahead of a planned demonstration in Hong Kong, Saturday, Aug 3, 2019 | Photo: AP/PTI

Angus Whitley, Iain Marlow and Jinshan Hong | Bloomberg
As anti-government protests in Hong Kong intensified this month, KPMG issued a directive to its employees in the city: Don’t speak on behalf of the company in public. It went on to say that the firm supports China’s policy for governing Hong Kong.

PwC, another Big Four accounting giant, sent a similar message to staff telling them to avoid disclosing anything about the company on social media platforms, according to emails seen by Bloomberg. 

This is the new reality for multinational businesses that have long grappled with a thorny question on China: What’s the price of access to Asia’s biggest economy? Beijing’s