Business Standard

Google, Facebook turn on the fake Riviera charm

Google is cutting off much of that access to outsiders, arguing that GDPR precludes the sharing of such data

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Alex Webb | Bloomberg
Last week at Cannes Lions, the advertising world’s yearly schmooze-fest on the Cote d’Azur, the industry tried to present a unified front.
 
Internet ads have their place, went the message, but as something that complements rather than replaces traditional media such as television and billboards. And there will be a place for everybody – from incumbent ad giants such as WPP Plc and Publicis SA to interloper consulting firms like Accenture – in making sure that creative campaigns are distributed in winning ways across the media old and new.
 
Given their recent tribulations over personal data, the Silicon

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