Last week at Cannes Lions, the advertising world’s yearly schmooze-fest on the Cote d’Azur, the industry tried to present a unified front.
Internet ads have their place, went the message, but as something that complements rather than replaces traditional media such as television and billboards. And there will be a place for everybody – from incumbent ad giants such as WPP Plc and Publicis SA to interloper consulting firms like Accenture – in making sure that creative campaigns are distributed in winning ways across the media old and new.
Given their recent tribulations over personal data, the Silicon
Internet ads have their place, went the message, but as something that complements rather than replaces traditional media such as television and billboards. And there will be a place for everybody – from incumbent ad giants such as WPP Plc and Publicis SA to interloper consulting firms like Accenture – in making sure that creative campaigns are distributed in winning ways across the media old and new.
Given their recent tribulations over personal data, the Silicon