Google must face suit over snooping on 'Incognito' mode browsing

The ruling comes as Google and Apple Inc. face intense scrutiny by lawmakers over their data gathering practices

Google failed to kill a lawsuit alleging that it secretly scoops up troves of internet data even if users browse in “Incognito” mode to keep their search activity private.

The consumers who filed the case as a class action alleged that even when they turn off data collection in Chrome, other Google tools used by websites end up amassing their personal information. A federal judge on Friday denied the Alphabet unit’s initial request to throw out the case.

“The court concludes that Google did not notify users that Google engages in the alleged data collection while the user is in private browsing