Google's $2.1-billion Fitbit deal faces EU antitrust investigation

Google's $2.1 billion bid for fitness tracker maker Fitbit will face a full-scale EU antitrust investigation next week, people familiar with the matter said on Thursday.

Alphabet Inc unit Google this month offered not to use Fitbit's health data to help it target ads in an attempt to address EU antitrust concerns. The opening of a full-scale investigation suggests that this is not sufficient.

The deal, announced last November, would see Google compete with market leader Apple and Samsung in the fitness-tracking and smart-watch market, alongside others including Huawei and Xiaomi.

The European Commission, which will launch the probe following the end