Business Standard

Google to wind down Stadia streaming service three years after launch

Stadia was an attempt from Alphabet Inc.'s Google to take on the video game console giants with a platform of its own

Stadia
Premium

Photo: Bloomberg

Reuters
Alphabet Inc's Google said on Thursday it would wind down its consumer gaming service, Stadia, as it failed to attract enough interest from gamers after nearly three years of being launched.

Gaming companies are facing a slowdown in demand for video games from pandemic highs. The near-term prospects for Stadia also looked dim as high inflation has caused some consumers to reduce their spending on entertainment.

"While Stadia's approach to streaming games for consumers was built on a strong technology foundation, it hasn't gained the traction with users that we expected," Phil Harrison, vice president and general manager of Stadia, said in

Disclaimer: No Business Standard Journalist was involved in creation of this content

Topics : Google

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in