Monday, March 17, 2025 | 05:04 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

How a phone app and a database served up Imran Khan's Pakistan poll win

PTI was secretive about the technology plan ahead of the July 25 poll, fearing rivals could copy it

Imran Khan
Premium

Imran Khan

Reuters
A phone app and a database of more than 50 million voters were key weapons in the successful campaign of cricket legend Imran Khan in last month's general election, though rivals allege Khan also received clandestine aid from Pakistan's powerful military.

How Khan's Pakistan Tehreek-i-Insaf (PTI) party used the database and the associated app represents a sea change in the antiquated way in which Pakistan's biggest parties conduct elections, from pre-poll targeting of voters to on-the-day mobilization of supporters.

PTI was secretive about the technology plan ahead of the July 25 poll, fearing rivals could copy it, but several party workers showed

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in