Business Standard

How big business got Brazil hooked on junk food

As growth slows in wealthy countries, Western food companies are aggressively expanding in developing nations, contributing to obesity and health problems

How big business got Brazil hooked on junk food
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Andrew Jacobs & Matt Richtel | NYT Fortaleza [Brazil]
Children’s squeals rang through the muggy morning air as a woman pushed a gleaming white cart along pitted, trash-strewn streets. She was making deliveries to some of the poorest households in this seaside city, bringing pudding, cookies and other packaged foods to the customers on her sales route.

Celene da Silva, 29, is one of thousands of door-to-door vendors for Nestlé, helping the world’s largest packaged food conglomerate expand its reach into a quarter-million households in Brazil’s farthest-flung corners.

As she dropped off variety packs of Chandelle pudding, Kit-Kats and Mucilon infant cereal, there was something striking about her customers: Many were

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