Business Standard

How old-school retailers lost e-tailers on Black Friday 2018

As Black Friday data trickles in, it appears that a lot of the growth occurred online

Black Friday
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Shoppers walk past Black Friday signage on Oxford Street in London, Britain. Photo: Reuters

Matt Townsend, Leslie Patton, Kim Bhasin and Matthew Boyle | Bloomberg
Black Friday is increasingly an online shopping event, and that’s not necessarily a good thing for legacy retailers, some of which found themselves falling behind during America’s annual spending spree.

Chains have decades of expertise filling stores with mountains of televisions and bathroom towels while coming up with doorbuster deals to lure the masses. But e-commerce isn’t yet the industry’s forte -- despite heavy investment and plenty of lip service about how far they’ve come. That was apparent again this holiday weekend as retailers including Lowe’s Cos., Walmart Inc., Lululemon Athletica Inc. and Kohl’s Corp. dealt with glitches and malfunctioning

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