Business Standard

How Tesla lost a critical year trying to make its autopilot work

The legacy of over-promising and under-delivering has already besmirched the company's success as an e-car maker

Tesla
Premium

Tesla took half-a-million reservations but has produced just 260 vehicles in its first quarter of production — far short of Musk’s projection of more than 1,500.

Tom Randall | Bloomberg
A year ago, Tesla had set up a hastily organised conference call between  Tesla’s CEO Elon Musk and reporters. Tesla had something big to announce — big enough for the chief executive to open the floor to questions. That doesn’t happen very often. What followed wasn’t so much the unveiling of a new product as a plan for a product. Tesla’s driver-assistance platform, Autopilot, was about to begin a transformation to fully autonomous driving. Every Tesla would come with eight cameras, radar, 12 ultrasonic sensors, and a Nvidia supercomputer. Once testing and regulatory approval were complete, Musk said, the car

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in