How the biggest luxury brands are already earning millions in Metaverse

In an October video announcement of its plans, CEO Mark Zuckerberg could be seen using his and his colleagues' avatars to try on clothes, play cards, pay artists, and even go surfing

The waiting list for a Birkin bag can stretch years, but for some, the only purse they want is one they’ll never get their hands on. The Dematerialised, a British start-up that co-founder Karinna Nobbs calls “the digital department store of your dreams”, sells nothing but virtual luxuries; it’s a marketplace for clothing and accessories that will only ever exist online.

The first piece it brought out, on December 12, 2020, was a silver sweater selling for €121 ($137). Like all of her products since, the whole run — 1,212 digital renderings — sold within three hours. Nobbs has also worked