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How to get the wealthy to donate

Wealthy people are selfish jerks. So are their children

Wealth, Wealthy, rich
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ILLustration: Ajay Mohanty

Ashley V Whillans, Elizabeth W. Dunn And Eugene M Caruso | NYT
Wealthy people are selfish jerks. So are their children. That is the implication, at least, of a batch of recent psychological studies. In a 2015 study, for example, preschoolers were told that they had earned enough tokens for “a really great prize.” They could keep the tokens for themselves or share the tokens with children at a local hospital who were too sick to come to the lab. Children from wealthier families kept more tokens for themselves.

Likewise, in 2010, researchers found that college students’ willingness to give to charity was tied to their wealth: Students from well-off families thought people

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