Business Standard

iPhone 5 pre-orders top 2 mn in first 24 Hours

This is double the previous record of one million held by iPhone 4S

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BS Reporter

Apple today announced pre-orders of its iPhone 5 topped two million in just 24 hours, more than double the previous record of one million held by iPhone 4S. Demand for iPhone 5 exceeds the initial supply and while the majority of pre-orders will be delivered to customers on September 21, many are scheduled to be delivered in October.

iPhone 5 will be available at 356 Apple retail stores in the US on Friday, September 21. Every customer who buys an iPhone 5 at an Apple retail store will be offered free Personal Setup service, helping them customise their iPhone 5 by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store.

 

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

iPhone 5 comes in either white & silver or black & slate, and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the 64GB model.

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First Published: Sep 17 2012 | 6:24 PM IST

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