Is Oscar losing its sparkle in the age of entertainment overload?

Netflix Inc has been hugely successful at disrupting the ecosystem of the major movie and TV studios

Hollywood studio Warner Bros launched a research project last year, aiming to better understand where it fit in a chaotic entertainment landscape. The studio, which plans to roll out its own video-streaming service this year, wanted to know just what the influx of entertainment options was doing to consumers’ brains.

As it ran tests with audiences, a counterintuitive pattern began to emerge. When presented with a dizzying array of hundreds of new movies and TV shows to watch, viewers tended to retreat to the programs that were most familiar to them. It’s an experience any Netflix user can identify with: Sitting