Is the world ready for a Rolls-Royce SUV?

New model will face off with Bentley, Maserati, Aston Martin and even Lamborghini SUVs

Among the decisions Rolls-Royce buyers face is whether to opt for the “Flying Lady” hood ornament in 24-karat gold or frosted crystal. Soon, they may need to figure out whether they want their Rolls to come with a trailer hitch.

The iconic British brand, whose cars start at $250,000 and up, will join its high-end rivals by launching a sport-utility vehicle in 2018. The move comes amid a broader industry shift away from the sedans and coupes that super-luxury brands are known for.

Jaguar, Bentley and Maserati have launched SUVs in the past year; Lamborghini will start selling one in December and