Business Standard

Sunday, January 19, 2025 | 10:58 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

Jeff Bezos, style icon

His accessories have begun to speak mogul semiology

Virat Kohli
Premium

Virat Kohli (Photo: PTI)

Vanessa Friedman | NYT
It has happened as steadily, and stealthily, as Amazon’s relentless march to vie with Apple for the title of world’s most valuable company.

What am I talking about? The ascension, unavoidable when this sort of spotlight falls on you, of Jeff Bezos, aka, the richest man in the world, to full-fledged style icon. You can’t ignore it anymore. As his company’s figurehead, he’s simply too ubiquitous.

In the vacuum left by Steve Jobs, amid the uncertain status of the grey T-shirt-and-hoodie proponent Mark Zuckerberg (thanks to Facebook’s changing fortunes), and as an alternative to the Hollywood velvets of Elon Musk

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in