Jeff Bezos to join winner of seat on Blue Origin's first human space flight

Amazon founder says will travel to space with his brother and auction winner on July 20

Amazon.com Inc founder Jeff Bezos and his brother will join the winner of an auction for a seat on Blue Origin's New Shepard spacecraft, the billionaire said on Monday.

Blue Origin, Bezos' rocket company, is targeting July 20 for its first suborbital sightseeing trip on its spacecraft, a landmark moment in a competition to usher in a new era of private commercial space travel.

“Ever since I was five years old, I’ve dreamed of travelling to space. On July 20th, I will take that journey with my brother. The greatest adventure, with my best friend,” Bezos wrote on Instagram. 

“Blue Origin was founded