Business Standard

Kimbal Musk wants to feed America, Silicon Valley-style

Like a politician on the stump, Musk travels extensively to pound home the message that Americans - especially millennials - are demanding real food

Kimbal Musk
Premium

Kimbal Musk,wants to do for food what his older brother, Elon, has done for electric cars

Kim Severson | NYT
It’s easy to understand why some people in this town of soul music and dry-rub ribs don’t know what to make of the tall tech billionaire in a big white cowboy hat who has been opening restaurants and buying up hundreds of acres of land that used to grow cotton.
 
Kimbal Musk, 45, got rich working in tech alongside his older brother, Elon. Now he wants to do for food what his brother has done for electric cars and space travel.
 
Although Musk has food ventures humming along in Colorado, where he lives, as well as in big

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in