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Meet these 15 people who are helping Apple CEO Tim Cook run the company

Bloomberg picked 15 who are crucial to the Apple of today and the company of tomorrow

Tim Cook
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Apple's privacy policies have been a hindrance, blamed by some for turning the company into a laggard when it comes to AI-driven products such as Siri. Photo: Reuters

Mark Gurman | Bloomberg
On Friday, Tim Cook will mark the seventh anniversary of his ascension as Apple Inc.’s seventh chief executive officer. At 57, he’s in his prime, and all signs point to a durable tenure. When Apple’s board named Cook CEO back in 2011, the directors signed him on for a decade with massive stock awards that finish vesting in the summer of 2021. (On his anniversary, Cook is set collect stock worth about $120 million thanks to a run-up in Apple shares.)

Cook is the face of Apple. And design supremo Jony Ive is arguably the next-most important executive. But more

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