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Mercedes-Benz delays EV debut by a year after Jaguar, Audi SUVs flop

Daimler AG's luxury brand will start sales of the EQC crossover in 2021 rather than early next year

Mercedes-Benz
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Mercedes-Benz

Bloomberg
Mercedes-Benz is putting off the US debut of its first electric vehicle by a year, in the latest sign of just how difficult a time automakers are having replicating Tesla’s success.

Daimler AG’s luxury brand will start sales of the EQC crossover in 2021 rather than early next year. The German carmaker said in an emailed statement that it’s made the strategic decision to first support growing demand for the model in Europe, where deliveries began earlier this year.

The world’s top-seller of premium autos has touted the EQC(pictured) and the series of battery-powered models it has planned under the EQ sub-brand

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