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We will be hosting five creator days this year in India: Meta's Ajit Mohan

For Meta ramping up short-video is important because of the competition from players like Google's YouTube Shorts, and home grown video platforms like Moj, ShareChat and Josh.

Photo: Bloomberg
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Photo: Bloomberg

Shivani Shinde Mumbai
If one wants to understand what an adrenaline rush means or what a supercharged environment means, then they need to see actor Ranveer Singh in action. That’s what Meta did to get its creator base in Mumbai pumping as, the US-based tech giants look at gearing up its short-video platform Reels for Meta.

Ajit Mohan, VP and MD, Facebook India (Meta) signalled that videos (both short and long) will be the focus for the US tech giant and also said that creators will be a big focus.

“We will be hosting five creator days this year in India. We are

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