Meta, Alphabet-unit Google, Twitter and Microsoft agreed on Thursday to take a tougher line against disinformation under an updated EU code of practice that could hit them with hefty fines if they fail to do so. More than 30 signatories, including advertising bodies have committed to the updated Code of Practice on disinformation, the European Commission said.
The signatories agree to do more to tackle deep fakes, fake accounts and political advertising, while non-compliance can lead to fines as much as 6 per cent of a company’s global turnover, the EU executive said, confirming a Reuters report last week.
The companies, which