MGA Entertainment's Isaac Larian putting in $100 million to save Toys R us

The bankruptcy and subsequent liquidation of Toys "R" Us has bludgeoned toymakers

The head of the company that created Bratz dolls and Little Tikes is putting $100 million toward a long-shot bid to save Toys “R” Us.

MGA Entertainment Chief Executive Officer Isaac Larian is aiming to buy the toy-store company’s assets as part of an investment group that includes a crowd-funding campaign. He said it’s his own money on the line, and MGA isn’t part of the bid. If he’s successful, the executive expects that 200 to 400 US stores can be saved.

“There is a lot of value in the Toys ‘R’ Us name, a lot of value in all the assets