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Microsoft has acquired Parature, a customer service SaaS provider, for 100 million dollars.
The Parature acquisition gives Microsoft Dynamics a world-class self-service knowledge base to connect with customers.
According to Techcrunch, Parature's acquisition fills a gap for Microsoft, which has lacked a complete way to make the customer experience one that fits the modern customer.
Parature has made a name for itself with its 'customer experience' technology.
