Luxury fashion brands like Prada and LV make a splash in the art world

It's now quite common to see fashion houses using art to promote their brands - whether this is through window displays, advertisements and billboards, or through in-store art exhibitions

Louis Vuitton reopened its refurbished flagship store in Florence in March 2019 to great fanfare from the fashion industry. The brand made great play of the fact that, alongside all the luxury apparel and accessories, the store is replete with artworks including works by Italian artists such as Osvaldo Medici del Vascello and Massimo Listri.

Luxury fashion brands have long collaborated with artists – studies have suggested that an association with art allows commercial brands to be perceived as more luxurious. The art world has long provided