Most valuable brands of the world

Apple has for the last five years held sway as the world’s most valuable brand. However, the company’s evangelists are beginning to lose their faith. The snaking queues of early adopters have shrunk almost to the point of invisibility. Apple’s loss has been Google’s gain. Six years after it last held the title in 2011, Google is now the world’s most valuable brand with a value of $109 billion. This year’s surprise companies are Facebook, with a gain of 82% in brand value, and Samsung, which gained 13%, despite the Note 7 fiasco. A snapshot from the Global 500, 2017,