Movember, ice buckets, fun runs: Why philanthropy of the body is the rage

Researchers are only just starting to grapple with embodied philanthropy as a new kind of pro-social behaviour

Donating to a charity used to be no more physically arduous then reaching into your wallet. But it is often a much more demanding process now, or at least it can be.

We’ve watched friends trade clean shaves for Movember moustaches. We’ve donated when family members have done charity fun runs or physical challenge fundraisers. We’ve lived through the craze of the Ice Bucket Challenge. We may even do a Dry July or a FebFast to do something good for ourselves as much as for a