Nadella retains spot, Aditya Puri out in Barron's 30 Best CEOs of the world

Facebook Inc.'s Mark Zuckerberg and Alphabet Inc.'s Larry Page, made the annual list of top 30 CEOs compiled by Barron's

It’s not a popularity contest; you can make a standout chief executive and still face widespread criticism. 

Facebook Inc.’s Mark Zuckerberg and Alphabet Inc.’s Larry Page, for example, made the annual list of top 30 CEOs compiled by Barron’s.

Some of the leaders with top track records of revenue growth, earnings and shareholder returns are new this year. 

About a third of the names typically rotate and the rest -- think Jeff Bezos, Warren Buffett, Jamie Dimon, Larry Fink, Bob Iger and Satya Nadella -- come back year after year.

Female newcomers include Mary Dillon of Ulta Beauty Inc.,