Outside the US, Netflix is booming

Netflix signed up 5.2 mn subscribers in the second quarter, 2 mn more than analysts had forecast

Netflix has begun to reshape the TV business overseas just as it has at home.

The streaming-video provider scored a record second quarter, surpassing forecasts for subscriber growth and boosting its international audience past the domestic total for the first time. 

Netflix’s blend of TV shows, movies and stand-up comedy has started to catch on in some of the biggest countries in the world, from Brazil to the UK. The company will be in at least 20 per cent of broadband households in five of its largest markets outside the US by the end of the year, according to Instinet.

“All throughout the