The upcoming football World Cup in Qatar is expected to shrug off controversies over the host nation’s human rights conduct to deliver record revenue for organizers FIFA.
The one-month tournament, which begins on November 20, is on course to top the roughly $5.4 billion in revenue that the 2018 World Cup in Russia generated for football’s governing body, a person familiar with the matter said, asking not to be identified discussing confidential information.
FIFA has pre-sold broadcasting rights, about 240,000 hospitality packages and nearly three million tickets for the event, the person said. Marketing sales for its 2019-2022 cycle, will exceed a