Red Bull's founding family to invest $150 mn to rebuild brand in China

Red Bull GmbH had worldwide revenue of about 6.07 billion euro ($6.6 billion) last year, according to its website

Red Bull’s founding family said they will invest $150 million to re-establish the energy-drink brand in China, where they’ve been involved in a battle of billionaires for several years with a former partner. Thailand’s Voovidhya family’s TCP Group formed a venture in China with the Reignwood Group, controlled by Chanchai Ruayrungruang (also known as Yan Bin) in the mid-1990s. The partnership, Red Bull Vitamin Drink Co. Ltd., expired in September 2018, TCP said in a statement. The brand, products and distribution rights have been the subjects of litigation in various centers since the partnership broke up, with Reignwood retaining control