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Rihanna teaming up with LVMH to sign a historic luxury fashion deal

The pop culture phenomenon and the luxury group are teaming up, and it's about a lot more than fashion

Rihanna
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Rihanna | Photo: Wikipedia

Vanessa Friedman | NYT
Is Rihanna the Coco Chanel of the 21st century?

Moët Hennessy Louis Vuitton LVMH, the parent company of Dior, Givenchy and Fendi, apparently thinks so. It is in the midst of a deal to back her in a fashion brand, making her the first female designer of color at the largest luxury conglomerate in the world.

The news, confirmed by sources within the group who were not authorized to speak for the company, was first reported by WWD. Neither LVMH nor Rihanna would comment, though the singer has recently been photographed on the street wearing a “mystery” pair of oversize

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