Sakura brightens streets and shops of Japan

Cherry tree blossoms spur marketing campaigns and tourism

Every spring people across Japan are enraptured as the cherry trees explode into bloom, clothing the country in pink. The blossoms last for only a few short weeks, but in that time the fleeting flowers make for good business.
 
The blossoms are a gift to corporate marketers and a boon for tourism. As spring approaches, sakura-themed goods fill stores as companies use the season to introduce new products.
 
While the impact isn’t enough to show up in top-tier statistics, pockets of the economy perk up and springtime spending gets a boost. Household purchases of alcohol jump about 10