Business Standard

Sheryl Sandberg's advertising empire leaves a complicated legacy

Sandberg was one of the people who made Google's ad business so enormous that it became an essential part of every advertiser's budget

Sheryl Sandberg
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Sheryl Sandberg.

Ellen Huet & Davey Alba | Bloomberg
Sheryl Sandberg once remarked that she felt she was put on earth to scale organisations — and during her career as one of the most powerful executives in Silicon Valley, she plowed straight toward that grandiose vision. As an advertising head at Google in the mid-2000s, and as chief operating officer at Facebook for 14 years until her resignation Wednesday, Sandberg oversaw a period during which the internet services ballooned to colossal sizes, fed by a seemingly endless fountain of advertising revenue.

Though Sandberg may get most of her name recognition from Lean In — her 2013 blockbuster book encouraging women

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