Snap Inc said it would no longer promote US President Donald Trump's account in Snapchat's Discover section, saying his inflammatory comments last week made the account ineligible for the curated section where users explore new content.
"We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover," the company said in a statement.
"Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America."
Shares fell 2.4 per cent after the announcement.
ALSO READ: GOP senators criticise Trump's church visit