Switzerland’s watch industry is wound up over two tiny words affixed just below the six o’clock mark on many watch dials: Swiss Made.
In January, as part of broader regulations meant to beef up Swiss designations at home and abroad, the government put into effect new rules that require watches to include more Swiss-made components to qualify as Swiss Made. Some in the industry criticized the rules, which were initiated by the Swiss watch federation and backed by big companies like Swatch Group , as too costly. But others, including H. Moser & Cie., say the requirements are still too lenient.
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