Spotify to hire hundreds to drive ad sales in Europe, Australia, Canada

Spotify is planning to hire hundreds of staff to boost its advertising sales as it looks to increase revenue

Spotify is planning to hire hundreds of staff to boost its advertising sales in Europe and elsewhere, as the music streaming service looks to increase revenue from customers who don't pay a monthly fee but make up the bulk of its user base.

"We are increasing our ads business marketing workforce by over 70% in Europe, Australia and Canada ... and that's off a pretty sizable base," Lee Brown, Spotify's head of advertising business, said in an interview.

"We're investing in our advertising business. As far as long-term strategy, I think gone are the days of advertising being