Business Standard

Starbucks CEO Schultz blasts 'false promises' by past management

Schultz said he realized through the employee sessions that 'there's been many short-term decisions that have had an adverse long-term effect on the company'

Starbucks Corp. Chief Executive Officer Howard Schultz. PHOTO: Bloomberg
Premium

Starbucks Corp. Chief Executive Officer Howard Schultz. PHOTO: Bloomberg

Bloomberg
Starbucks Corp. Chief Executive Officer Howard Schultz, moving to further put his stamp on the coffee giant in his third stint at the helm, criticized “false promises” and poor short-term decisions by prior management in a message to employees.

In a seven-minute video set to be sent to Starbucks employees Friday and viewed by Bloomberg News, Schultz discussed the feedback he received from employees around the country in recent meetings he dubbed “co-creation sessions.”

“I think there’s been a lot of false promises over the last few years -- those days are over,” Schultz said, without elaborating. “We’re going to make promises

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in