Swiss tourism industry revives on back of global demand, good snowfall

Switzerland’s tourism industry has found its feet again, having once been a prime example of the strong franc’s impact on the economy.

A better exchange rate, along with good snowfall and resilient global demand for foreign travel means hotels and bars could be looking at their best period since the financial crisis. The heavy traffic out of Zurich on the first day of school break tells a story of domestic demand, while the operators of the Alpine cable cars also say business has been vibrant.

For evidence of better times and stronger demand, there’s also improved pricing power, with statistics office data