Tata International Wolverine Brands, a joint venture between Tata International and Wolverine World Wide today announced the launch of 'Cat' footwear, apparel and accessories in the country. Cat brand is part of Wolverine.
In April last year Tata Internatiol entered into a joint venture with NYSE listed Wolverine Worldwide, which retails brands such as Hush Puppies, Bates and so on. The 50:50 JV will also also had an arrangement with another Tata group firm, Trent Ltd, which operates lifestyle chain Westside.
The over 100 year-old Cat brand will be available across monobrand stores, leading department stores, footwear specialty stores and online through partners like Myntra, a release from the JV said.
"The Cat collection will provide the Indian consumer with a range of globally-designed products which deliver style and durability to suit varied occasions. Unique in its design, the Cat collection fits well with the Indian consumers," Sanjay Mehra Managing Director of Tata International Wolverine Brands Limited said.
Cat will have denim, woven pants, heritage inspited graphic tees in men's apparel, denim, woven pants in women's apparel and footwear and accessories, the companies said.
