 "A student holds a sign addressing the National Rifle Association during a demonstration calling for safer gun laws outside the North Carolina State Capitol building.")
Within hours of announcing its decision to end a credit card relationship with the National Rifle Association, the First National Bank of Omaha found itself thrust into the centre of the resurgent national gun debate.
Its Twitter and Facebook pages were flooded with comments. Some customers applauded the 160-year-old bank’s decision. Others
said they would take their business elsewhere.
In the aftermath of the deadly school shooting in Florida last week, businesses were making the same financial and moral calculus, quickly discovering that there is no neutral ground. As pressure mounted across various social media platforms, a number of corporations, including several car-rental
