 "Nielsen")
Nielsen Holdings Plc will expand a review of strategic alternatives to include a sale of the entire TV ratings company, the firm told Reuters on Tuesday, after coming under pressure to do so from hedge fund Elliott Management Corp.
Nielsen, best known for providing audience figures that are used to determine advertising rates for TV commercials, has been seeking to adapt to the media industry’s shift to digital advertising and video consumption on mobile devices.
Nielsen said in a statement it was working with investment banks JPMorgan Chase & Co and Guggenheim Securities LLC, as well as law firm Wachtell, Lipton, Rosen
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