Unilever CMO Keith Weed to retire from company in May after 35 years

The chief marketing officer has long advocated for better measurement of digital advertising

Unilever Chief Marketing Officer Keith Weed will retire from the company in May, the consumer-products giant said Thursday.

Mr. Weed, 57 years old, has been at Unilever for 35 years. The announcement of his departure comes shortly after the company named Alan Jope to succeed longtime Chief Executive Paul Polman. The company, along with its rivals, faces many challenges, including a shift in consumer tastes.

“I am moving onto another chapter,” Mr. Weed said in an interview.

Mr. Weed has been an outspoken marketer for many years and has long advocated for better measurement of digital advertising. He frequently called