United Airlines row: How the company broke two golden rules of marketing

Recently, a passenger David Dao was forcibly removed from an internal flight in the US

When they had passenger David Dao forcibly removed from an internal flight in the US, staff at United Airlines apparently forgot two golden rules of marketing.

1. Don’t let your customers get hurt

Dao was asked to disembark when United discovered that the flight was overbooked. He refused, saying he needed to get to his destination in order to work. An argument ensued, and airline staff sent for security guards. A video clip posted by a fellow passenger on social media appears to show Dao being dragged out of the plane, his face