Sunday, March 16, 2025 | 12:19 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

United and Pepsi affairs force brands to respect social media

Crises that play out on social media are increasingly being viewed as threats to a company's profits

United Airlines
Premium

Community members protest the treatment of David Dao, who was forcibly removed from a United Airlines flight on Sunday by the Chicago Aviation Police, at O'Hare International Airport in Chicago. Photo: Reuters

Sapna Maheshwari | NYT
When Jason Marker, the new chief executive of the company that owns Carl’s Jr and Hardee’s, met with several of his marketing executives this week, one of his first requests was for screens to be installed in the company’s headquarters to display real-time social media conversations about its brands.

It is the sort of setup that already exists at the advertising agencies representing Marker’s company, CKE Restaurants, and that the company has built internally for events like the Super Bowl, said Brandon LaChance, the director of advertising and digital marketing for the chains, who was at the meeting. But now, he

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in