A new bill introduced in the US Senate aims to break up Google's ad biz

If the introduced Competition and Transparency in Digital Advertising Act passed, the legislation would force Sundar Pichai-led Google to divest its digital ads business within a year

A new bipartisan bill aimed at breaking up Google's online ad business has been introduced in the US Senate by a group of senators led by Utah Republican Mike Lee. 

The Competition and Transparency in Digital Advertising Act was introduced in the US Senate on Thursday, and it would ban companies that are processing more than $20 million in digital ad transactions annually from engaging in ad sales, reported a newspaper quoting the bill. 

If passed, the legislation would force Sundar Pichai-led Google to divest its digital ads business within a year. Google's revenue model is heavily dependent on advertising,