Wednesday, March 05, 2025 | 11:47 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Was Diageo aware of diversion of funds by Mallya before USL takeover?

The 'King of good times' has given Diageo a good hangover

‘King of Good Times’ gives Diageo a hangover
Premium

Former Indian politician and billionaire businessman Vijay Mallya arrives for his extradition hearing at Westminster Magistrates Court in London

Daniel Stacey | WSJ
India’s liquor market was for years a thorn in the side of Diageo PLC, the world’s largest spirits maker. Then it met the “King of Good Times.”

Vijay Mallya, a billionaire fond of mullet haircuts, diamond earrings, sports and lavish parties, invited Diageo executives to his Mumbai residence in early 2012 and offered them a deal for a majority stake in India’s largest liquor maker, which he controlled.

Diageo was desperate to break into India and had long coveted United Spirits Ltd. As the two sides began discussions, the challenge of absorbing the company and its freewheeling founder became increasingly

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in